luxury properties should get what they are paying for and nothing less.
Welcome to Luxury Property Firm. We are glad you are taking the time to make an informed decision regarding the selection of a listing broker for your unique and valuable asset. The marketing efforts and sales skills required for luxury properties are significantly different from brokering an average parcel of real estate, because luxury buyers expect a purchasing experience beyond average. At Luxury Property Firm, we operate under the assumption that the sellers of luxury properties should get what they are paying for and nothing less.
We selected the top five percent as our target market, because we want to ensure that our brand represents the best in the industry.
• Our Web site showcases our prime listings in fine detail.
• Our facilities are designed to comfortably educate our clients.
• Our product knowledge will enable you to make decisions.
• Our sales and negotiating skills will enable you to succeed.
• Our professional photography speaks for itself.
• Our marketing materials are of the highest quality.
• Our marketing mix is comprehensive and effective.
• Our level of customer service is the best in the business.
• Our fee structure is unique, competitive, and fair.
Luxury Property Firm exclusively markets properties priced in the top 10 percent of the residential real estate market, as determined by the sales prices of all residential properties within a specific geographic area. In some areas, the top 10 percent of properties might be greater than $400,000, while in other areas the cutoff point for our services is a higher price point. We selected the top 10 percent as our target market because we want to ensure that our brand represents the best in the industry. You will not see our brokerage signs in front of anything less than the most desirable properties, and our people will not rest until the goals of our customers are achieved.
Luxury Property Firm was created based on the observations of our founder, Trae Zipperer, a Harvard Business School graduate and successful broker of luxury properties. He finds that the upper end of the real estate spectrum is being inadequately served by traditional real estate brokerage entities.
A typical brokerage office serves the entire spectrum of real estate and provides virtually the same level of services without regard to the total compensation being paid. There is little to no differentiation between what is provided to a seller, whether the broker stands to earn $1,000 or $500,000. Effectively, a typical brokerage office business model seeks a high number of transactions with agents applying a common marketing plan to each listed property, regardless of price point. This enables profitability for even the lowest priced sales. Any marketing effort beyond simply entering the listing into the multiple listing service “MLS” is produced and paid for by the listing agents, not the broker. That is why so many agents have their personal photos prominently displayed in their respective advertising pieces. That is, of course, if they can afford to promote their luxury priced listings in the first place.
Our comprehensive marketing plan, highest quality advertising pieces, and results speak for themselves.
Prior to the creation of Luxury Property Firm, luxury home sellers had few options other than to pick an agent out of the people they knew who happened to have a real estate license. A gut wrenching decision in most cases, they had to choose from their relatives, their neighbors or their golfing buddy. The seller could only choose one, so somebody always got their feelings hurt. Sellers would consider this process of selection as “giving” the listing to an acquaintance. Sellers would say, “I gave the listing to Suzie, because she is my sister’s close friend.” The perception was that the listing agent wasn’t going to do anything but put the listing into MLS anyway, so why not “give” half the big sales commission to a friend who needs the money.
That was then and this in now. Luxury Property Firm is the alternative you expect. Our comprehensive marketing plan, highest quality advertising pieces, and results speak for themselves. What you’ll discover when you meet us is the professionalism, work ethic, and expertise of our people. We make it our business to make sure you will not find a better selling experience anywhere else, period. Luxury Property Firm is the new standard for luxury real estate.